![]() ![]() A case of twelve Ecto-Cooler cans cost $6.24, but filled only 22% of the Prime Pantry box. Prime Pantry is basically a method of ordering groceries and such where you choose items that fill up a percentage of a large box that is shipped for a flat rate. Turns out Ecto-Cooler is one of those Prime Pantry things. We were in the car at the time, driving to a church meeting. Lo and behold, on July 1, my buddy Nick messaged me that Ecto-Cooler was in stock at Amazon. Alas, it sold out nearly immediately when it did come in stock anywhere. I checked online to see if I could order some at anything close to retail price. Not finding Ecto-Cooler made my desire for it increase. I began looking for it when we went to the store, with no luck. When it appeared, cases of the retro drink were being sold on Ebay for exorbitant prices. However, everyone online was losing their minds over Ecto-Cooler’s return. I don’t have the nostalgia for it that I do Boo Berry or C-3POs cereal. I generally ate school lunches as a kid, so I didn’t drink milk, and not much Hi-C of any flavor. I like it, but I don’t go nuts for it that’s the point I am trying to get across.Ī few months back, news broke that Ecto-Cooler, a flavor of Hi-C drink that was loosely tied to Ghostbusters, was coming back. I don’t own Ghostbusters on DVD or Blu-ray. I’ve probably watched it two or three times with my kids, but it’s not an annual must watch, like, say, Ferris Bueller’s Day Off. However, I don’t LOVE Ghostbusters, not like I love Star Trek or Indiana Jones. And now, Ghostbusters, a classic film beloved by many, is the latest nostalgia-fueled hype machine. Transformers, Star Wars, the entire Marvel cinematic universe (not purely 80s, but along the same lines), the list goes on and on. ![]() Properties that were big in the 80s when I was a kid are being mined voraciously for presentation in movie theaters and store shelves. I’ve figured out that people who are my age are the target demographic for most everything that is mass marketed these days. ![]()
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